Kim Christian Botho Pedersen
For a better Japan market strategy
I help you enter or expand
on the Japanese market
FASTER and EASIER!
Unlock the secrets of success in the Japanese market!
Entering or expanding in Japan doesn't require an MBA or a Japanese national. It requires commitment, to understand your business, understand the market, to elaborate a workable strategy etc. Keeping a good relationship to your customers, being active marketing your product, handling complaints correctly and many other things are far more important than having an MBA or having a Japanese passport.
I am Kim Pedersen, your key to conquering the Japanese market with confidence and ease.
I have a proven track record of successfully penetrating even the toughest Japanese markets (check my references below), proving the misconception that only Japanese understands Japan. My approach defies the traditional understanding of the Japanese market, delivering results far beyond your expectations.
Decades of experience, unmatched success:
What I offer is not just another service – it's a culmination of decades of experience and a deep understanding of the Japanese business landscape. I have a vast history of launching new businesses in Japan, even when others deemed it impossible. My expertise lies in transforming exceptional products into resounding successes within record timeframes.
Unleash your product's potential:
If your product has the potential to captivate the Japanese market, I have the skills to unlock its true potential. I have triumphed over the biggest Japanese competitors and penetrated diverse industries, achieving unparalleled success in less than a year.
Don't just take my word for it. Many companies have placed their trust in me and reaped extraordinary rewards. I invite you to join the ranks of my success stories and witness firsthand the transformative power of my approach.
Ready to conquer Japan?
If you're ready to take your business to new heights in the Japanese market, let's have a conversation. I am here to address your doubts, answer your questions, and craft a tailored strategy that will set you up for unparalleled success.
Contact me today, and together, we'll unlock the boundless opportunities awaiting your business in Japan.
Email me at info@memorizeitall.email
Kim Christian Botho Pedersen
Japan business consultant
Tel: +81-(0)80-7797-5296
Email: info@memorizeitall.jp
Address
202, 994-23, Nakamurahara
Odawara-shi, Kanagawa-ken, 256-0803
Japan
Born
15th September 1966
Professional experience
1998 - 2002
Royal Danish Embassy - Tokyo
Commercial Attache - diplomatic status
Product area in charge:
Promotion activities for Danish goods, mainly building materials and consumer goods, like interior, gifts items and furniture.
Achievements:
Yearly at least 50 new companies introduced to the Japanese market. Among those, Stelton, Damptech and other.
Damptech managed to enter the Japanese market and get their first reference at a project in Osaka (Abenobashi Terminal Building), which at the time was the tallest building in Japan. Today they have a good business in Japan with relations to the biggest Japanese general construction companies.
Other achievements:
Organizing of a Danish booth at Tokyo International Gift Show
Got well connected with the organizer of the show, and have kept contact ever since, attending various ceremonies since then and have a good connection with the second generation of the company.
Promotion of 30 to 40 Danish high end furniture manufacturer
Organized promotion of Danish design furniture, including Fritz Hansen, P.P. Møbler, Fredericia Møbelfabrik, BoConcept and 50 other Danish design furniture manufacturer.
Market research of various industries, elaboration of reports
Focus on Danish furniture with a yearly trip to Denmark with Japanese buyers.
Networking within many industries.
Elaborating market reports on various industries.
Organizing visits of Danish companies.
A few customers
2002 - 2003
Manager - product development / sales /
& International affairs
A few customers
2003 - 2005
Self employed / import of exhibition equipment
A few customers
NTC
NTC is a Japanese company within the transport and building industry.
I introduced a Danish urinal, which we in collaboration introduced to the Japanese market. We succeeded selling to the biggest general construction companies (Shimizu Kensetsu, Taisei Kensetsu, Obayashi Gumi etc), department stores (Mitsukoshi, Takashimaya etc), railway companies (JR, Sotetsu, Meitetsu etc), largest restaurant chains (McDolands, Skylark etc), public institutions (Highway company, municipality offices), educational institutions (primary, secondary schools, universities etc),
mx2
I established mx2 as a personally owned company, importing and marketing of Danish exhibition equipment.
I did all the work from negotiating contract with the manufacturer for sole agency on Japan, elaborating all import documents, elaborating sales strategy, creating web pages, accounting etc.
Customers:
- The largest exhibition equpment leasing companies
- Louis Vuiton
- Otafuku Sauce
- Matsuyama University
and much more.
2005 - 2008
Self employed / business consultant
A few customers
mx2Denmark
In 2005, I had to close my company and return to Denmark for personal reasons. When I returned, I started up mx2Denmark as a personally owned company, doing translations, business consulting and other Japan related tasks.
Among my jobs in this company was:
- Marketing of Japanese gardens (Martok)
- Export of Japanese porcelain from Japan, worldwide
- General business consulting related to business with Japan
- Working for JETRO as local coordinator
- Translation jobs for the Danish Agriculture, NHK and other companies
- Introduction of Japanese medical equipment to European importers
- Translator for Hummel, L&F, NHK and many other companies
- Much more
2005 - 2008
Self employed / Japan Business Consulting
A few customers
JETRO
Local coordinator on a project promoting Japanese furniture, interior, textile and lighting products.
Organized "Japanese cool" events in Denmark.
Assisted JETRO on various matters.
Networking and assisting more than 50 Japanese and Danish furniture and interior manufacturer, industry and educational organizations in both Japan and Denmark,
JETRO is the Japanese governments trade promotion organization.
2005 - 2008
Self employed / Business consultingt
Martok
Martok was a Japanese gardening company, who established their business in Denmark around 2005. I was hired to sell the gardens as well as taking care of all issues in Denmark, related to their office, public institutions, visa for the gardeners and architects as well as taking care of leasing of equipment, checking Danish regulations and much more.
I also started up their projects in Dubai, but unfortunately due to the financial crisis the activities ended by the end of 2008.
2009 - 2011
Marketing coordinator
L&F / Japan office
L&F is the industry - umbrella organization for the total Danish agricultural industry, including but not limited to pork and cheese production.
Promoting Danish cheese and pork to the Japanese market.
Got acquainted with many Japanese companies within the meat industry during this job.
Several visits yearly to Denmark, accompanying Japanese customers, for company visits.
Networking with many Danish food exporters as well as Japanese importers.
2014 - 2017
Business Consultant
Starzen Europe
Starzen Europe is a daughter company of Starzen Co. Ltd. the third largest company within the meat industry in Japan.
Exporting mainly pork from Europe to Japan.
Visiting suppliers around Europe (Denmark, Germany, France, Spain, Ireland, Portugal, Hungary, Poland and more), handling of orders, handling of transport documents, instructing suppliers in relation to Japanese standards and product specifications, handling complaints and much more.
Elaboration of a complaint handling manual for suppliers.
Changing the office from a paper based office to an IT based office utilizing online services.
Created a database for handling of all documentations.
2018 - 2021
Managing Director of Japan office
Group Bigard / Cipa
Group Bigard is the largest company in France, within the meat industry. I was hired by Cipa, which is Group Bigards trading company, to setup their Japan office.
Main export to Japan was pork products.
Main customers were the largest meat importers in Japan.
2019 to today
Self employed / Educational software
Memorizeitall
Memorizeitall is a company developing educational software, mainly for memorizing. The web is temporarily shut down, but will start up again during 2024.
Memorizeitall also run the trade statistics web pages offering trade statistical services all related to the Japanese market.
Memorizeitall is also the company behind Asia Trade Advisors and Gaikokujin Komon.
Other tasks includese translations for companies like Fuji TV, most popular worldwide streaming service, famous software for illustrations and much more.
2023 to today
Area Manager, Asia
2023 to today
2023 to today
Advisor International Affairs
2023 to today
Own YouTube channel
Organic Plant Protein
Organic Plant Protein is a company producing and exporting plant based meat.
Market Organic Plant Protein in Japan and Asia towards B2B customers as well as retail and food service.
Elaborating Asia strategy, assisting customers in Asia, organizing all sales activities in Asia.
Meat Industry YouTube
Establishing, running, maintaining, recording, editing of a YouTube channel for two famous people in the Japanese meat industry, the No 1 meat industry journalist Mr. Takahashi Hiroshi and former vice chairman and vice president of Starzen, Mr. Nagano Akira.
The channel is about learning how to predict the future of the meat market, based on statistics, historical data, trends, and knowledge of the meat industry in general.
Where Takahashi is mainly focusing on the meat industry and the prediction of the market, Nagano will also focus on the business side.
My job is also to market the channel, which among other thing will include interviewing CEOs of large Japanese corporations within the food industry, thus position the channel as the GO TO channel for information about the meat industry.
Advisor for a Japanese packaging company
Since Nov 2022, I have worked for a Japanese packaging company starting up their export division.
In June 2022, we participated in our first exhibition outside Japan, in the Philippines.
My job is to startup the export. Practically I advise members of the export division on all aspects related to export, elaborate short and long term export strategies, I oversee communication between staff members and foreign customers.
殆どの日本人が知らない海外事情
I have my own YouTube channel where I am informing Japanese about what is going on outside Japan.
A lot of Japanese are not able to gather information from abroad due to language issues. So my aim is to try to communicate information as neutral as possible.
The channel covers a lot of topics. Usually I will base next episode on either recent international events Japanese should know about or on topics requested by the users. Topics I know Japanese lack information about, may also be my choice.
The channel was monetized in only 3 weeks from launching the first "real" episode (today more than 200.000 views) which indicate understanding of the Japanese people.
Educational background
1973 / 1981
Japanese primary & secondary school
I went to Japanese primary and secondary school, just like any other Japanese kids back in the 70s. Thus, my Japanese language skills are absolutely native.
Click here for documentation
1994 - 1996
Aarhus University - Japanese
Studying Japanese
Click here for documentation
Also elaborated a relationship database for the East Asian Studys library.
1997 - 1998
Eksamined Eksporter
Den Danske eksportskole - Herning
Studying export and marketing.
Final project related to engine parts for a ship engine, with Japan as target market.
Click here for documentation
Also elaborated the schools web pages, thought fellow students Windows and MS Office.
A few achievements
Worked for
Working for
Skill set
Market entry, sales, expansion
Feasibility reports / business plans
Market strategy - Japan
Analytical, logical decision making
Managing Japan office & team
Problem solving / complaint handling - Japan
Thinking out of the box
Language skills:
Japanese - English - Danish
Industry knowledge / network
Food industry
Building industry
Furniture / interior industry
I have worked with the food industry and the Japanese market since 2009, mainly with meat and cheese export. My network covers the largest food importers, Japanese food manufacturer, Food service and retail in Japan.
I worked with promotion of building materials to Japan at the Royal Danish Embassy and then with export of Danish building materials. My network covers largest general construction companies, house builders, building material importers and much more.
I have worked with export of Danish furniture to Japan, Japanese furniture to Europe. My network covers furniture manufacturers, designers, industry organizations and industry related educational institutions.
Public institutions
As former diplomat, as well as JETRO staff, it is easy for me to connect with public institutions in Japan. My network covers embassies, foreign ministry, custom, MAFF and much more.
Networker by nature
By nature, I am a networker. My Japanese language skills, wide knowledge of various industries make me capable of expand my network on daily basis.
Other industries
Due to my wide coverage of industries, I have contact into many other industries not mentioned here.
Personal qualifications
High integrity / honest
Result oriented
Entrepreneur
Innovative / out of the box thinking
Efficient
Self starter
Strong networker / All levels of the hierarchy
Determined
Trusted
Language skills
Japanese - native
English - business level
Danish - Native
Japanese primary / secondary school
JLPT N1
Kanji kentei 3-kyu
IT skills
MS office
MS office 2.0 to today
Word, Excel, Outlook, PowerPoint, Access etc.
Software development
Leading a software development team
Microsfot Power BI
Basic cyber security
Creativity
Setting up devices, software accounts, and simple office infrastructure
Adobe Illustrator, PhotoShop
Other necessary applications